What goes into a Marketing LIFT Consultation? It depends on what is needed to get your business that LIFT. Here are a few examples of a few marketing actions and tactics used quite often.
- Marketing Audit and/or System Set-up (i.e., online/offline)
- Marketing Strategy Review and/or (Re)Creation
- Customer Identification and Journey Planning
- Competitive Analysis and SWOT Evaluation
- Market Research and Assessment
Although all LIFT consultation work is custom tailored to each business client’s situation and priorities, the above are a sample of the work we have done for prior clients.
“[LIFT] helped us analyze the opportunity for launching a brand new product in Asia in a category Dave had no previous knowledge of. From the outset Dave was highly engaging, helping us define what success would look like. He surveyed multiple cities in 5 countries, tracked down and spoke with over 50 experts in the industry (at all hours of the night), and communicated very well his discoveries at all points in the process. He constantly bounced his theories and assumptions off of us (the experts) and is good at discerning trends that are not clear or obvious. At times, he seemed more driven to succeed than I was! The results of his market research caused us to shift our focus (pivot) and we are seeing success as a results.”- Brent Allen, CEO